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Item Details
| Title:
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STRATEGIC AND COMPETITIVE ANALYSIS
METHODS AND TECHNIQUES FOR ANALYZING BUSINESS COMPETITION |
| By: |
Craig S. Fleisher, Babette Bensoussan |
| Format: |
Paperback |
| List price:
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£97.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0130888524 |
| ISBN 13: |
9780130888525 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
29 March, 2002 |
| Edition: |
US ed |
| Pages: |
457 |
| Description: |
Examining the wide spectrum of techniques involved in analyzing business and competitive data, this text includes information on environmental analysis, industry analysis, competitor analysis, and temporaral analysis models. It is written for undergraduate students on strategic management courses. |
| Synopsis: |
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses. This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course. |
| Illustrations: |
notes, index |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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