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Item Details
| Title:
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BRINGING NEW TECHNOLOGY TO MARKET
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| By: |
Kathleen R. Allen, Gerald Audesirk, Bruce Byers |
| Format: |
Hardback |
| List price:
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£154.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0130933732 |
| ISBN 13: |
9780130933737 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
8 July, 2002 |
| Pages: |
367 |
| Description: |
Presents a look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse the concepts presented: value creation, speed, and entrepreneurship. This text is intended for courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology. |
| Synopsis: |
For undergraduate/graduate courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology. This text presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables students to understand different business models and processes, and teaches them how to successfully recognize opportunity and commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high-tech environment. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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