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Item Details
| Title:
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TOTAL GLOBAL STRATEGY
MANAGING FOR WORLD WIDE COMPETITIVE ADVANTAGE (BUSINESS SCHOOL EDITION) |
| By: |
George S. Yip |
| Format: |
Paperback |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131244884 |
| ISBN 13: |
9780131244887 |
| Publisher: |
PEARSON EDUCATION |
| Pub. date: |
5 October, 1994 |
| Pages: |
304 |
| Description: |
A comprehensive and thoroughly researched guide for the international student. Covers every aspect of global strategy and global integration. Provides a systematic framework for evaluating which elements of strategy to globalize, and by how much. Contains numerous examples, end-of-chapter questions. |
| Returns: |
Returnable |
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