| Title:
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ELECTRONIC COMMERCE 2008
A MANAGERIAL PERSPECTIVE |
| By: |
Efraim Turban, Jae K. Lee, Dave King |
| Format: |
Hardback |
| List price:
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£87.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0132243318 |
| ISBN 13: |
9780132243315 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
9 October, 2007 |
| Edition: |
5th revised United States ed |
| Pages: |
1008 |
| Description: |
Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world. |
| Synopsis: |
For undergraduate and graduate courses in Electronic Commerce. Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |