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Item Details
| Title:
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INNOVATION
FAST TRACK TO SUCCESS |
| By: |
Andy Bruce, David Birchall |
| Format: |
Paperback |
| List price:
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£15.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
013296483X |
| ISBN 13: |
9780132964838 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
29 March, 2012 |
| Pages: |
240 |
| Synopsis: |
Companies that innovate successfully get six key things right. These are planning, pipeline, process, platform, people, and performance, and you need to get them right too. This book gives you a practical framework that will help you seek out new commercial opportunities and develop new and better ways of doing things. For innovation to be more than a buzzword it has to be deeply integrated into a team's structure--this book presents an integrated approach that will accelerate your move from buzzwords to practical steps to implementation. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
Financial TImes Prentice Hall |
| Returns: |
Non-returnable |
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