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Item Details
| Title:
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EUROPEAN CASEBOOK ENTREPRENEURSHIP
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| By: |
David Molian (Editor), Benoit Leleux (Editor) |
| Format: |
Paperback |
| List price:
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£73.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0133106810 |
| ISBN 13: |
9780133106817 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
25 September, 1996 |
| Pages: |
240 |
| Description: |
Looks at the role of entrepreneurship in Europe and describes the balance between entrepreneurial personality and process. The text examines the stages of new business development, focusing particularly on the entrepreneur, and the marketing and financing of a new venture. |
| Synopsis: |
This casebook is compiled with the important premise that entrepreneurship and new venture creation/development can be viewed both as a set of behaviours that are either inherited or learned and as a process which can be structured, sequential and defined through distinct stages. Therefore the casebook is concerned with both people and process, and it is organised to reflect the stages of the entreprenuerial process or cycle.Instructor's Manual (0-13-589508-1). |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |
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