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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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MARKETING RESEARCH
AN APPLIED ORIENTATION |
| By: |
Naresh Malhotra, SPSS Inc. |
| Format: |
Hardback |
| List price:
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£159.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0136085431 |
| ISBN 13: |
9780136085430 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 July, 2009 |
| Edition: |
United States ed of 6th revised ed |
| Pages: |
936 |
| Synopsis: |
For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs. |
| Illustrations: |
Illustrations + |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |
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