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Item Details
Title: CREATING TOMORROW'S MASS MEDIA
By: Harry Marsh
Format: Hardback

List price: £12.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0155019481
ISBN 13: 9780155019485
Publisher: CENGAGE LEARNING, INC
Pub. date: 4 January, 1995
Pages: 180
Description: Creating Tomorrow's Mass Media offers an overview of the changes taking place in the mass media, as well as a perspective as to what careers in mass communication will be like during the course of a current student's employment.
Synopsis: As a supplementary text for the introductory mass media course or a variety of courses covering the media and technology, Creating Tomorrow's Mass Media offers an overview of the changes taking place in the mass media, as well as a perspective as to what careers in mass communication will be like during the course of a current student's employment. Features: * Each chapter ends with discussion topics and projects providing structured learning situations both in and out of class. * SHORT TAKES, features appearing in the margin of each chapter, highlight important topics. * Quotations open each chapter, setting the tone for discussion and providing thematic focus to the student.
Publication: US
Imprint: Wadsworth Publishing Co Inc
Returns: Non-returnable
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