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Item Details
Title: BETWEEN ENTERPRISE AND ETHICS
BUSINESS AND MANAGEMENT IN A BIMORAL SOCIETY
By: John Hendry
Format: Paperback

List price: £51.00
Our price: £49.47
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ISBN 10: 0199268630
ISBN 13: 9780199268634
Availability: Usually dispatched within 1-3 weeks.
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Publisher: OXFORD UNIVERSITY PRESS
Pub. date: 4 March, 2004
Pages: 312
Description: The author explores the phenomenon of 'bimorality', whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.
Synopsis: We live in a "bimoral" society, in which people govern their lives by two contrasting sets of principles. On the one hand there are the principles associated with traditional morality. Although these allow a modicum of self-interest, their emphasis is on our duties and obligations to others: to treat people honestly and with respect, to treat them fairly and without prejudice, to help and care for them when needed, and ultimately, to put their needs above our own. On the other hand there are the principles associated with the entrepreneurial self-interest. These also impose obligations, but of a much more limited kind. Their emphasis is competitive rather than co-operative: to advance our own interests rather than to meet the needs of others. Both sets of principles have always been present in society but in recent years traditional moral authorities have lost much of their force and the morality of self-interest has acquired a much greater social legitimacy, over a much wider field of behaviour, than ever before. The result of this is that in many situations it is no longer at all apparent which set of principles should take precedence.This book sets the world of business in the context of contemporary moral culture.
Illustrations: Figures
Publication: UK
Imprint: Oxford University Press
Returns: Returnable
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