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Item Details
| Title:
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THE MARKING ENTERPRISE
BUSINESS SUCCESS AND SOCIETAL EMBEDDING |
| By: |
Jean-Claude Thoenig, Charles Waldman |
| Format: |
Hardback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230001874 |
| ISBN 13: |
9780230001879 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
12 October, 2006 |
| Series: |
INSEAD Business Press |
| Pages: |
241 |
| Description: |
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. |
| Synopsis: |
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. |
| Illustrations: |
XII, 241 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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