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Item Details
Title:
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MEDIA, ORGANIZATIONS AND IDENTITY
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By: |
Lilie Chouliaraki (Editor), Mette Morsing (Editor) |
Format: |
Electronic book text |

List price:
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£68.40 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
023024839X |
ISBN 13: |
9780230248397 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
9 December, 2009 |
Description: |
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media. |
Synopsis: |
This volume fills a significant gap in the current understanding of the relationship between media and organizations, by looking at three dimensions of their interplay: (1) how the media industry changes through the use of new technologies (Media as Business), (2) how organizational identity is re-shaped by the media (Media in business) and (3) how business logic penetrates broader socio-cultural identities through press, television and new technologies (Business in the media). Drawing on a variety of disciplines, from organizational theory and corporate communication to branding, sociology and cultural studies, the volume proposes a novel, interdisciplinary approach to the media-business interplay and offers a much-needed account on the contemporary configurations of organizational identity under conditions of mediated visibility. |
Illustrations: |
5 figures, 4 black & white tables, 4 halftones |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Non-returnable |
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