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Item Details
| Title:
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CONSUMERS
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| By: |
Eric J Arnould, Linda Price, George M. Zinkhan |
| Format: |
Hardback |
| List price:
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£67.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0256133603 |
| ISBN 13: |
9780256133608 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
31 May, 2001 |
| Pages: |
768 |
| Language: |
English, Multiple languages |
| Description: |
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples. |
| Synopsis: |
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples. |
| Publication: |
US |
| Imprint: |
Irwin Professional Publishing |
| Returns: |
Non-returnable |
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