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Item Details
Title: MIDBRAIN MUTINY
THE PICOECONOMICS AND NEUROECONOMICS OF DISORDERED GAMBLING: ECONOMIC THEORY AND COGNITIVE SCIENCE
By: Don Ross, Carla Sharp, Rudy E. Vuchinich
Format: Paperback

List price: £7.99
Our price: £5.99
Discount:
25% off
You save: £2.00
ISBN 10: 0262517582
ISBN 13: 9780262517584
Availability: Usually dispatched within 1-3 weeks.
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Publisher: MIT PRESS LTD
Pub. date: 13 January, 2012
Series: Midbrain Mutiny
Pages: 312
Description: An analysis of how economic theories can be used to understand disordered and pathological gambling that calls on empirical evidence about behavior and the brain and argues that addictive gambling is the basic form of all addiction.
Synopsis: The explanatory power of economic theory is tested by the phenomenon of irrational consumption, examples of which include such addictive behaviors as disordered and pathological gambling. Midbrain Mutiny examines different economic models of disordered gambling, using the frameworks of neuroeconomics (which analyzes decision making in the brain) and picoeconomics (which analyzes patterns of consumption behavior), and drawing on empirical evidence about behavior and the brain. The book describes addiction in neuroeconomic terms as chronic disruption of the balance between the midbrain dopamine system and the prefrontal and frontal serotonergic system, and reviews recent evidence from trials testing the effectiveness of antiaddiction drugs. The authors argue that the best way to understand disordered and addictive gambling is with a hybrid picoeconomic-neuroeconomic model.
Illustrations: 4 line drawings, 6 graphs, 2 figures, 1 table
Publication: US
Imprint: Bradford Books
Returns: Returnable
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