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Item Details
| Title:
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HUMAN MOTIVATIONS AND THE DYNAMIC CALCULUS
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| By: |
Raymond B. Cattell |
| Format: |
Hardback |
| List price:
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£44.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0275900711 |
| ISBN 13: |
9780275900717 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
15 April, 1985 |
| Pages: |
164 |
| Synopsis: |
Personality theories based on factor analytic models have been criticized as inadequate because they describe the structure of traits without offering a good basis for predicting motivated behavior. Human Motivation and the Dynamic Calculus presents one of the few structured personality theories that directly address the problem of motivation. This update of the model Cattell developed in 1975 explains how goal directed behavior is predicted and reviews the many experimental studies which have been reported in the past nine years. The author points to a revolution in the field of applied psychology that makes structured personality-learning theory a useful approach in market research, advertising, and consumer behavior. |
| Publication: |
US |
| Imprint: |
Greenwood Press |
| Returns: |
Non-returnable |
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