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Item Details
Title:
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RESEARCH METHODS IN SERVICE INDUSTRY MANAGEMENT
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By: |
Darren Lee-Ross, Nick Johns |
Format: |
Paperback |

List price:
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£87.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0304335126 |
ISBN 13: |
9780304335121 |
Publisher: |
CENGAGE LEARNING EMEA |
Pub. date: |
23 July, 1998 |
Pages: |
196 |
Description: |
Offers an analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in Service Industry Management, with a view to providing a practical perspective. |
Synopsis: |
An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective. |
Publication: |
UK |
Imprint: |
Cengage Learning EMEA |
Returns: |
Returnable |
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