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Item Details
Title: COCA-GLOBALIZATION
FOLLOWING SOFT DRINKS FROM NEW YORK TO NEW GUINEA
By: Robert J. Foster
Format: Hardback

List price: £44.99
Our price: £38.24
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You save: £6.75
ISBN 10: 0312238711
ISBN 13: 9780312238711
Availability: Usually dispatched within 1-3 weeks.
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Publisher: ST MARTIN'S PRESS
Pub. date: 9 April, 2008
Pages: 275
Description: Coca-Globalization explores globalization through an historical and anthropological study of soft drinks such as Coke and Pepsi, examining how they have become more than mere commodities.
Synopsis: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Illustrations: 19 black & white illustrations, biography
Publication: US
Imprint: St Martin's Press
Returns: Non-returnable
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