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Item Details
Title: SMALL BUSINESS SMARTS
BUILDING BUZZ WITH SOCIAL MEDIA
By: Steve O'Leary, Kim Sheehan, Sterling Lentz
Format: Hardback

List price: £35.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0313394091
ISBN 13: 9780313394096
Publisher: ABC-CLIO
Pub. date: 14 June, 2011
Pages: 184
Description: This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.
Synopsis: This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. * Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now * An evaluation tool and example spreadsheets for conducting a social media audit * Call-outs that show how different types of businesses can implement various marketing ideas * Action-item tips that can be used in online messaging today
Publication: US
Imprint: Praeger Publishers Inc
Returns: Non-returnable
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BUILDING BUZZ TO BEAT THE BIG BOYS (HB)
CASA BLANKET
CONTROVERSIES IN CONTEMPORARY ADVERTISING
CONTROVERSIES IN CONTEMPORARY ADVERTISING
CONTROVERSIES IN CONTEMPORARY ADVERTISING (PB)
GREEN ADVERTISING AND THE RELUCTANT CONSUMER
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GREEN ADVERTISING AND THE RELUCTANT CONSUMER
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LIVE AND LET DYE
PURLOINED ALPACA
SMALL BUSINESS SMARTS: HOW TO SURVIVE (OR THRIVE) IN A RECESSION
USING QUALITATIVE RESEARCH IN ADVERTISING
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