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Item Details
| Title:
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THE GLOBAL BUSINESS GAME
A SIMULATION IN STRATEGIC MANAGEMENT AND INTERNATIONAL BUSINESS |
| By: |
Joseph A. Wolfe, Wolfe University of Tulsa |
| Format: |
Mixed media product |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0324161832 |
| ISBN 13: |
9780324161830 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 July, 2002 |
| Edition: |
2nd Revised edition |
| Pages: |
162 |
| Synopsis: |
The Global Business Game: A Simulation in Strategic Management and International Business puts students in control of a television set manufacturing company that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. Players must make decision that affect product quality, shareholder value, profitability and more. The CD-ROM based game is cross-functional covering all areas found in the business school's core curriculum, with specific chapters devoted to marketing, operations management and accounting/finance. The Global Business Game is an adventure in strategic management and international business that will challenge the learner and serve them for years to come as they practice in the new-world economy. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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