| Title:
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BUSINESS OF SPORTS
THE CASES ON STRATEGY AND MANAGEMENT |
| By: |
Stephen A. Greyser, George Foster, Bill Walsh |
| Format: |
Hardback |
| List price:
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£60.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324233841 |
| ISBN 13: |
9780324233841 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pages: |
472 |
| Description: |
A case book written by prominent authors contains nine core sections with approximately three to five cases per part. The cases themselves focus on certain teams or aspects of team sports. |
| Synopsis: |
Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |