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Item Details
Title: EFFECTIVE INNOVATION
By: John Adair
Format: Paperback

List price: £6.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0330344757
ISBN 13: 9780330344753
Publisher: PAN MACMILLAN
Pub. date: 8 March, 1996
Series: Effective S.
Pages: 304
Description: John Adair examines aspects of creativity and innovation: generating new ideas and bringing them to the market. He discusses a framework for developing productive skills, and looks at both leadership within creative teams and the building of an innovative climate in organizations.
Synopsis: Innovation is the power of taking new ideas through to satisfied customers. Creativity and innovation are vital ingredients to the success of any organization today. In "Effective Innovation", John Adair looks at both aspects: generating new ideas and bringing them to the market. His "seven habits of successful creative thinkers" provide a compelling framework for developing productive skills. Later parts of this book cover leadership of creative teams and building an innovative climate in organizations. This is a complete guide to a core management competence.
Illustrations: illustrations
Publication: UK
Imprint: Pan Books
Returns: Non-returnable
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