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Item Details
| Title:
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MANAGING STRATEGY PROCESSES IN EMERGENT INDUSTRIES
THE CASE OF MEDIA FIRMS |
| By: |
Johan Roos, etc., Georg Von Krogh |
| Format: |
Hardback |
| List price:
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£132.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333665732 |
| ISBN 13: |
9780333665732 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
18 June, 1996 |
| Pages: |
190 |
| Description: |
In this text, based upon observation of and involvement in the strategy processes of three media firms, a framework for strategy processes is proposed and a practical outline of new processes to be developed is presented. |
| Synopsis: |
This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that many influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes to be developed is presented. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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