| Title:
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COMPETITIVE STRATEGIES FOR SERVICE ORGANISATIONS
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| By: |
Neil Botten, John McManus |
| Format: |
Hardback |
| List price:
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£79.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0333716809 |
| ISBN 13: |
9780333716809 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
19 July, 1999 |
| Pages: |
327 |
| Description: |
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework. |
| Synopsis: |
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |