INSEAD by Jean-Louis Barsoux ( 9780333925348 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

INSEAD
D'UNE INTUITION A UNE INSTITUTION

By:

Jean-Louis Barsoux

Format:

Hardback

List price:

£44.99

Our price:

£39.37

Discount:

12.5% off

You save:

£5.62

ISBN 10:

0333925343

ISBN 13:

9780333925348

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

PALGRAVE MACMILLAN

Pub. date:

14 April, 2000

Pages:

268

Description:

This text is a business study and history of INSEAD which details how the business and management school's success was achieved, and goes on to relate the story of the school to the management themes of leadership, teamworking and innovation.

Synopsis:

Insead and the Salamander A salamander adorns the front cover of the book. This creature was immediately adopted as the emblem of the Insead alumni association. Embossed on the walls of the palace of Fontainebleau, the salamander was originally the insignia of the French king Francois I, and subsequently of the town which has hosted Insead from its inception in 1959. Initially set up on the basis of little more than the vision and commitment of a handful of individuals, Insead has come a long way in four decades. It started out with no buildings or land. It had virtually no permanent faculty and no prospect of soon affording one. It was unknown to prospective students or prospective employers and it lacked the resources to establish a distinctive image quickly with either group. The fact that it now ranks as the foremost international business school is a tribute to the imagination and energy of all those associated with its development, from the founders onwards. In Renaissance legend the salamander represented the quality of perseverance. It was said to be capable of withstanding the flames of change. Insead's remarkable development suggests that the symbol was well chosen.

Illustrations:

biography

Publication:

Imprint:

Palgrave Macmillan

Returns:

Returnable

Some other items by this author:

ALIEN THINKING (HB)

ALIEN THINKING (PB)

FRENCH MANAGEMENT