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Item Details
Title:
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MASTERING E-BUSINESS
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By: |
Jonathan Groucutt, Paul Griseri |
Format: |
Paperback |

List price:
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£27.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0333968328 |
ISBN 13: |
9780333968321 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
22 March, 2004 |
Series: |
Palgrave Master Series (Business) |
Pages: |
280 |
Description: |
An introduction to the development, positioning and strategic viability of e-business within contemporary society, this book examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. It is intended for students studying modules/courses in e-commerce, and e-business. |
Synopsis: |
Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-Business focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels. |
Illustrations: |
XVII, 280 p. |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Returnable |
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