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Item Details
Title: MASTERING E-BUSINESS
By: Jonathan Groucutt, Paul Griseri
Format: Paperback

List price: £27.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0333968328
ISBN 13: 9780333968321
Publisher: PALGRAVE MACMILLAN
Pub. date: 22 March, 2004
Series: Palgrave Master Series (Business)
Pages: 280
Description: An introduction to the development, positioning and strategic viability of e-business within contemporary society, this book examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. It is intended for students studying modules/courses in e-commerce, and e-business.
Synopsis: Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-Business focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
Illustrations: XVII, 280 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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