| Title:
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ETHNOGRAPHIC RESEARCH FOR MEDIA STUDIES
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| By: |
David Machin |
| Format: |
Paperback |
| List price:
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£22.99 |
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| ISBN 10: |
0340806885 |
| ISBN 13: |
9780340806883 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
29 March, 2002 |
| Pages: |
192 |
| Description: |
Ethnography is a productive tool within media and cultural studies research, especially for researching media audiences and the role of the media in everyday life. This book offers an introduction to ethnography: what it is, where it came from, its advantages and how students can use it. |
| Synopsis: |
Ethnography is a widely used and productive tool within media and cultural studies research. It is particularly useful for researching media audiences and the role of the media in everyday life. This book offers an introduction to ethnography: what it is, where it came from, how it has been used in media and cultural studies, how students can usefully use it in coursework projects, and what are its advantages and limitations. By exploring ethnography's roots in anthrology, David Machin introduces students to the concept of the ethnographic 'gaze'. Many classic media research projects used ethnographic methods and Machin explores some of the best known, offering a detailed understanding of ethography's strengths and limitations. |
| Publication: |
UK |
| Imprint: |
Hodder Arnold |
| Returns: |
Non-returnable |