UNLOCKING MARKETING by David Needham ( 9780340992265 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

UNLOCKING MARKETING

By:

David Needham

Format:

Paperback

List price:

£28.99

Our price:

£25.37

Discount:

12.5% off

You save:

£3.62

ISBN 10:

0340992263

ISBN 13:

9780340992265

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 August, 2011

Pages:

352

Description:

A practical and affordable text on marketing for business students

Synopsis:

The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree. Each title in the series provides: - Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages - Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge - Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification - Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http://www.hodderplus.co.uk/unlockingbusiness - A cost-effective way to prepare for your studies.

Publication:

Imprint:

Hodder Education

Returns:

Returnable

Some other items by this author:

A2 GCE IN APPLIED BUSINESS FOR EDEXCEL (PB)

A2 GCE IN APPLIED BUSINESS FOR OCR (PB)

BUSINESS ADVANCED 2ND EDITION :STUDENT BOOK (PB)

BUSINESS FOR HIGHER AWARDS (PB)

BUSINESS STUDIES (PB)

BUSINESS STUDIES FOR YOU