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Item Details
Title: GLOBISH
HOW THE ENGLISH LANGUAGE BECAME THE WORLD'S LANGUAGE
By: Robert McCrum
Format: Hardback

List price: £20.99


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ISBN 10: 0393062554
ISBN 13: 9780393062557
Publisher: WW NORTON & CO
Pub. date: 15 June, 2010
Pages: 332
Description: How English conquered the world: a Guns, Germs, and Steel argument based on the power of the word.
Synopsis: It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. Equally unlikely, a colony of that island nation, across the Atlantic, grows into the military and cultural colossus of the twentieth century. How? By the sword, of course; by trade and industrial ingenuity; but principally, and most surprisingly, by the power of their common language. In this provocative and compelling new look at the course of empire, Robert McCrum, coauthor of the best-selling book and television series The Story of English, shows how the language of the Anglo-American imperium has become the world s lingua franca. In fascinating detail he describes the ever-accelerating changes wrought on the language by the far-flung cultures claiming citizenship in the new hegemony. In the twenty-first century, writes the author, English + Microsoft = Globish."
Publication: US
Imprint: WW Norton & Co
Returns: Returnable
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