ADVERTISING INTERNATIONAL by Armand Mattelart, Professor Michael Chanan, Professor Michael Chanan ( 9780415050647 )

Item Details

Title:

ADVERTISING INTERNATIONAL
THE PRIVATISATION OF PUBLIC SPACE

By:

Armand Mattelart, Professor Michael Chanan, Professor Michael Chanan

Format:

Paperback

List price:

£34.99

Our price:

£33.94

Discount:

3% off

You save:

£1.05

ISBN 10:

0415050642

ISBN 13:

9780415050647

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

17 October, 1991

Series:

Comedia

Pages:

256

Description:

A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

Synopsis:

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Publication:

Imprint:

Routledge

Returns:

Returnable

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