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Item Details
Title: MANAGEMENT GURUS AND MANAGEMENT FASHIONS
By: Brad Jackson
Format: Paperback

List price: £49.99
Our price: £48.49
Discount:
3% off
You save: £1.50
ISBN 10: 0415249465
ISBN 13: 9780415249461
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 15 March, 2001
Pages: 228
Description: Stimulates a much-needed critical dialogue between practioners and academics about the sources of the appeal of management gurus and fashions, and their effect on the quality of management.
Synopsis: Since the 1980s, popular management thinkers, 'gurus', have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small, but growing band of management researchers. Fantasy theme analysis, a dramatically-based method of rhetorical criticism, is conducted to critique three of the most important management fashions to have emerged during the 1990s: * the re-engineering movement promoted by Michael Hammer and James Champy * the effectiveness movement led by Stephen Covey * the learning organization movement inspired by Peter Senge and his colleagues. In addition to its rhetorical and empirical contributions, this book stimulates a much-needed critical dialogue between practitioners and academics on the sources of the underlying appeal of management gurus and management fashions, and their effect upon the quality of management and organizational learning.
Illustrations: 10 black & white tables
Publication: UK
Imprint: Routledge
Returns: Returnable
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