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Item Details
| Title:
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UNDERSTANDING EMERGING MARKETS
CHINA AND INDIA |
| By: |
Peter Enderwick |
| Format: |
Hardback |
| List price:
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£155.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0415370841 |
| ISBN 13: |
9780415370844 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 March, 2007 |
| Pages: |
264 |
| Description: |
Emerging markets (Ems) are the focus of increasing interest in the field of international business. This book provides a business-oriented analysis of the key issues in this area and incorporates chapters on: the nature of emerging markets; market development; integrating Ems in the global economy; and, implications for business strategy. |
| Synopsis: |
Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on: * the nature of emerging markets * market development * integrating Ems in the global economy * implications for business strategy. Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography. |
| Illustrations: |
10 black & white tables, 20 black & white line drawings |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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