MUSEUM MANAGEMENT AND MARKETING by Richard Sandell (Editor), Robert R. Janes (Editor) ( 9780415396295 )

Item Details

Title:

MUSEUM MANAGEMENT AND MARKETING

By:

Richard Sandell (Editor), Robert R. Janes (Editor)

Format:

Paperback

List price:

£48.99

Our price:

£44.09

Discount:

10% off

You save:

£4.90

ISBN 10:

0415396298

ISBN 13:

9780415396295

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

28 February, 2007

Series:

Leicester Readers in Museum Studies

Pages:

448

Description:

Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Synopsis:

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Illustrations:

24 black & white tables

Publication:

Imprint:

Routledge

Returns:

Returnable

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LOOKING REALITY IN THE EYE (PB)

MUSEUM MANAGEMENT AND MARKETING