| Title:
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INTERNATIONAL BUSINESS
THEMES AND ISSUES IN THE MODERN GLOBAL ECONOMY |
| By: |
Colin Turner, Debra Johnson |
| Format: |
Hardback |
| List price:
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£180.00 |
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| ISBN 10: |
0415437636 |
| ISBN 13: |
9780415437639 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
13 May, 2010 |
| Edition: |
2nd Revised edition |
| Pages: |
528 |
| Description: |
Examines the impact of globalization on key aspects of the business environment. This title offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. |
| Synopsis: |
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: * impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures * environmental drivers: how international strategy is shaped and the emergence of internationalized businesses * resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646. |
| Illustrations: |
87 black & white illustrations, 45 black & white tables, 42 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |