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Item Details
| Title:
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SOCIAL MARKETING
FROM TUNES TO SYMPHONIES |
| By: |
Gerard Hastings, Christine Domegan |
| Format: |
Paperback |
| List price:
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£48.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415683734 |
| ISBN 13: |
9780415683739 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
4 October, 2013 |
| Edition: |
2nd Revised edition |
| Pages: |
552 |
| Synopsis: |
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels. |
| Illustrations: |
83 colour illustrations, 35 colour tables, 5 colour illustrations, 78 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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