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Item Details
Title: CREATIVITY AND INNOVATION IN BUSINESS AND BEYOND
SOCIAL SCIENCE PERSPECTIVES AND POLICY IMPLICATIONS
By: Leon Mann (Editor), Janet Chan (Editor)
Format: Hardback

List price: £150.00
Our price: £135.00
Discount:
10% off
You save: £15.00
ISBN 10: 0415880106
ISBN 13: 9780415880107
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 21 December, 2010
Pages: 304
Synopsis: In many modern economies, creativity, the essential prerequisite for innovation, tends to be assumed or neglected while the catchphrase "innovation" dominates the field of business as the key to national performance and competitiveness. Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation and innovation enables creativity - not only in the realms of business and management, where the innovation is regularly acknowledged and discussed, but throughout the social sciences. With contributions from experts in fields as far-flung as policy, history, economics, economic geography, sociology, law, psychology, social psychology and education, in addition to business and management, this volume explores the manifold avenues for creativity and innovation at many levels including nation, region, city, institution, organisation, and team across a multitude of sectors and settings.
Illustrations: 4 black & white illustrations, 5 black & white tables, 3 black & white
Publication: UK
Imprint: Routledge
Returns: Returnable
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