pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: BRANDING IN GOVERNANCE AND PUBLIC MANAGEMENT
By: Jasper Eshuis, Erik-Hans Klijn
Format: Hardback

List price: £150.00
Our price: £135.00
Discount:
10% off
You save: £15.00
ISBN 10: 0415885175
ISBN 13: 9780415885171
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 22 December, 2011
Series: Routledge Critical Studies in Public Management
Pages: 188
Description: This work provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
Synopsis: Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.
Illustrations: 19 black & white illustrations, 7 black & white tables, 19 black & white
Publication: UK
Imprint: Routledge
Returns: Returnable
Some other items by this author:
ACTION RESEARCH FOR CLIMATE CHANGE ADAPTATION
ACTION RESEARCH FOR CLIMATE CHANGE ADAPTATION
ACTION RESEARCH FOR CLIMATE CHANGE ADAPTATION
ACTION RESEARCH FOR CLIMATE CHANGE ADAPTATION (HB)
ACTION RESEARCH FOR CLIMATE CHANGE ADAPTATION (PB)
BRANDING IN GOVERNANCE AND PUBLIC MANAGEMENT
BRANDING IN GOVERNANCE AND PUBLIC MANAGEMENT
BRANDING IN GOVERNANCE AND PUBLIC MANAGEMENT
BRANDING IN GOVERNANCE AND PUBLIC MANAGEMENT
BRANDING IN GOVERNANCE AND PUBLIC MANAGEMENT
BRANDING IN GOVERNANCE AND PUBLIC MANAGEMENT (PB)
GOVERNANCE NETWORKS IN THE PUBLIC SECTOR (HB)
GOVERNANCE NETWORKS IN THE PUBLIC SECTOR (PB)
INNOVATION IN CITY GOVERNMENTS
INNOVATION IN CITY GOVERNMENTS
INNOVATION IN CITY GOVERNMENTS
INNOVATION IN CITY GOVERNMENTS (HB)
INSIDE/OUT
MANAGING COMPLEX NETWORKS
MANAGING COMPLEX NETWORKS
MANAGING COMPLEX NETWORKS (HB)
MANAGING COMPLEX NETWORKS (PB)
MANAGING UNCERTAINTIES IN NETWORKS
MANAGING UNCERTAINTIES IN NETWORKS
MANAGING UNCERTAINTIES IN NETWORKS
MANAGING UNCERTAINTIES IN NETWORKS
MANAGING UNCERTAINTIES IN NETWORKS
MANAGING UNCERTAINTIES IN NETWORKS (HB)
MANAGING UNCERTAINTIES IN NETWORKS (PB)

TOP SELLERS IN THIS CATEGORY
Get on the Job and Organize (Hardback)
Atria/One Signal Publishers
Our Price : £14.60
more details
The Book of the Martyrs of Tolpuddle 1834-1934 (Hardback)
Tolpuddle Martyrs Memorial Trust
Our Price : £22.69
more details
Bob Crow: Socialist, Leader, Fighter (Hardback)
Manchester University Press
Our Price : £22.50
more details
Joe Hill (Paperback)
PM Press
Our Price : £21.16
more details
Art and Labour (Paperback / softback)
Haymarket Books
Our Price : £24.75
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 industry & industrial studies
 industrial relations & safety
 industrial relations
 trade unions


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
World’s Worst Superheroes GET READY FOR SOME SUPERSIZED FUN!
add to basket





New
No Cheese, Please! A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
add to basket

New
My Brother Is a Superhero Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
add to basket


Picture Book
Animal Actions: Snap Like a Crab
By:
The first title in a new preschool series from Guilherme Karsten.
add to basket