GATEKEEPING THEORY by Pamela J. Shoemaker, Timothy Vos ( 9780415981392 )

Item Details

Title:

GATEKEEPING THEORY

By:

Pamela J. Shoemaker, Timothy Vos

Format:

Paperback

List price:

£38.99

Our price:

£35.09

Discount:

10% off

You save:

£3.90

ISBN 10:

0415981395

ISBN 13:

9780415981392

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 April, 2009

Pages:

184

Description:

Gatekeeping is the process by which the billions of messages that are available in the world get cut down and transformed into the hundreds of messages that reach a given person on a given day. This book helps understand how gates and gatekeeping are relevant to media world from mass media outlets such as television and newspapers to blogs.

Synopsis:

Gatekeeping is one of the media's central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes through gates or is closed off from media attention. This book is essential for understanding how even single, seemingly trivial gatekeeping decisions can come together to shape an audience's view of the world, and illustrates what is at stake in the process.

Publication:

Imprint:

Routledge

Returns:

Returnable

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