 |
|
|
Item Details
| Title:
|
APPLIED PUBLIC RELATIONS
CASES IN STAKEHOLDER MANAGEMENT |
| By: |
Kathy Brittain McKee, Kathy Brittain Richardson, Larry F. Lamb |
| Format: |
Hardback |
| List price:
|
£105.00 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0415999154 |
| ISBN 13: |
9780415999151 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 April, 2009 |
| Edition: |
2nd Revised edition |
| Series: |
Routledge Communication Series |
| Pages: |
304 |
| Description: |
Presents readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. This title examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices. |
| Synopsis: |
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices.This second edition includes the following key features: * New and updated cases * Additional Professional Insight commentaries * Expanded use of charts and photos * An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators * A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management. |
| Illustrations: |
10 black & white illustrations, 10 black & white halftones |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|