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Item Details
| Title:
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THE ART OF PROFITABILITY
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| By: |
Adrian J. Slywotzky |
| Format: |
Paperback |
| List price:
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£16.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0446692271 |
| ISBN 13: |
9780446692274 |
| Publisher: |
LITTLE, BROWN & COMPANY |
| Pub. date: |
1 September, 2003 |
| Pages: |
272 |
| Synopsis: |
Presented in 23 compact lessons, THE ART OF PROFITABILITY features an ongoing tutorial between two fictitious individuals: the old and wise teacher, David Shao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see how profits can be improved simply by taking a step back and gaining a new perspective. |
| Illustrations: |
200pp b/w drawings |
| Publication: |
US |
| Imprint: |
Business Plus |
| Returns: |
Non-returnable |
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