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Item Details
| Title:
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THE CLUETRAIN MANIFESTO
10TH ANNIVERSARY EDITION |
| By: |
Rick Levine, Christopher Locke, Doc Searls |
| Format: |
Paperback |
| List price:
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£18.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0465024092 |
| ISBN 13: |
9780465024094 |
| Publisher: |
INGRAM PUBLISHER SERVICES US |
| Pub. date: |
5 April, 2011 |
| Pages: |
320 |
| Description: |
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact. |
| Synopsis: |
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact. |
| Publication: |
US |
| Imprint: |
Basic Books |
| Returns: |
Non-returnable |
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