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Item Details
| Title:
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MASTER DATA MANAGEMENT IN PRACTICE
ACHIEVING TRUE CUSTOMER MDM |
| By: |
Dalton Cervo, Mark Allen, Jill Dyche (Foreword) |
| Format: |
Hardback |
| List price:
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£57.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470910550 |
| ISBN 13: |
9780470910559 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
5 July, 2011 |
| Series: |
Wiley Corporate F&A |
| Pages: |
272 |
| Description: |
? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. |
| Synopsis: |
In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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