 |
|
|
Item Details
| Title:
|
SEDUCING THE SUBCONSCIOUS
THE PSYCHOLOGY OF EMOTIONAL INFLUENCE IN ADVERTISING |
| By: |
Robert Heath |
| Format: |
Hardback |
| List price:
|
£25.95 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0470974885 |
| ISBN 13: |
9780470974889 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
23 March, 2012 |
| Pages: |
260 |
| Description: |
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. |
| Synopsis: |
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Wiley-Blackwell |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|