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Item Details
| Title:
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PROVEN STRATEGIES IN COMPETITIVE INTELLIGENCE
LESSONS FROM THE TRENCHES |
| By: |
Society Of Competitive Intelligence Professionals, John E. Prescott (Editor), Stephen H. Miller (Editor) |
| Format: |
Hardback |
| List price:
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£60.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471401781 |
| ISBN 13: |
9780471401780 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
27 March, 2001 |
| Pages: |
352 |
| Description: |
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. |
| Synopsis: |
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.* The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team* Numerous case studies vividly illustrating cutting-edge CI techniques in action |
| Illustrations: |
Ill. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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