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Item Details
| Title:
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HOW TO PERSUADE PEOPLE WHO DON'T WANT TO BE PERSUADED
GET WHAT YOU WANT -- EVERY TIME! |
| By: |
Joel Bauer, Mark Levy |
| Format: |
Hardback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471647977 |
| ISBN 13: |
9780471647973 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
3 June, 2004 |
| Pages: |
256 |
| Description: |
Calling upon his skillful performance techniques and business background, Joel Bauer proposes unique methods and principles for pursuading anyone, whether the reader is trying to win a raise or rouse a workforce, trying to pursue one person or a thousand. |
| Synopsis: |
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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