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Item Details
| Title:
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SELLING THE SEA
AN INSIDE LOOK AT THE CRUISE INDUSTRY |
| By: |
Bob Dickinson, Andy M. Vladimir |
| Format: |
Paperback |
| List price:
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£109.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471749184 |
| ISBN 13: |
9780471749189 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 March, 2007 |
| Edition: |
2nd Revised edition |
| Pages: |
352 |
| Description: |
Selling the Sea, Second Edition offers readers an overview of the cruise line industry and step-by-step coverage of how to effectively market the cruising experience. This second edition features new coverage of how technology has impacted the industry, new niche markets in cruising (i.e. |
| Synopsis: |
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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