SELLING HOLLYWOOD TO THE WORLD by John Trumpbour ( 9780521042666 )

Item Details

Title:

SELLING HOLLYWOOD TO THE WORLD
U.S. AND EUROPEAN STRUGGLES FOR MASTERY OF THE GLOBAL FILM INDUSTRY, 1920-1950

By:

John Trumpbour

Format:

Paperback

List price:

£53.99

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£47.24

Discount:

12.5% off

You save:

£6.75

ISBN 10:

0521042666

ISBN 13:

9780521042666

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Publisher:

CAMBRIDGE UNIVERSITY PRESS

Pub. date:

21 September, 2007

Series:

Cambridge Studies in the History of Mass Communication

Pages:

400

Description:

This book investigates European efforts to overcome the American film industry's international pre-eminence.

Synopsis:

The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition throughout the world. Determined to defeat such resistance, the Hollywood moguls created a powerful trade organization that worked closely with the US State Department in an effort to expand the American film industry's dominance worldwide. This book offers insight into and analysis of European efforts to overcome the American film industry's pre-eminence. It focuses particularly on Britain, Hollywood's largest overseas market of the interwar years; France, a nation with an alternative vision of cinema; and Belgium, which was entrusted by the Vatican with coordination of the international movement against depravity in films. In contributing to the understanding of American popular culture at home and abroad, this study demonstrates Hollywood's role in orchestrating the American Century.

Illustrations:

8 b/w illus. 2 tables

Publication:

Imprint:

Cambridge University Press

Prizes:

Winner of Society of American Historians Allan Nevins Prize 1997

Returns:

Returnable

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