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Item Details
| Title:
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MASS APPEAL
THE FORMATIVE AGE OF THE MOVIES, RADIO, AND TV |
| By: |
Edward D. Berkowitz |
| Format: |
Hardback |
| List price:
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£75.00 |
| Our price: |
£65.63 |
| Discount: |
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| You save:
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£9.37 |
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| ISBN 10: |
0521889081 |
| ISBN 13: |
9780521889087 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
CAMBRIDGE UNIVERSITY PRESS |
| Pub. date: |
27 September, 2010 |
| Series: |
Cambridge Essential Histories |
| Pages: |
226 |
| Description: |
This book provides an overview of the development of the movies, radio, and television, fitting the entertainment industry into the larger story of American history. |
| Synopsis: |
Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century. |
| Publication: |
UK |
| Imprint: |
Cambridge University Press |
| Prizes: |
Winner of Choice Magazine Outstanding Reference/Academic Book Award 2011 |
| Returns: |
Returnable |
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