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Item Details
| Title:
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ADVERTISING AND INTEGRATED BRAND PROMOTION
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| By: |
Thomas O'Guinn |
| Format: |
Hardback |
| List price:
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£145.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0538473320 |
| ISBN 13: |
9780538473323 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
2 January, 2011 |
| Edition: |
6th ed. |
| Illustrations: |
black & white illustrations, colour illustrations, black & white line |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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