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Item Details
| Title:
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THE INMATES ARE RUNNING THE ASYLUM
WHY HIGH-TECH PRODUCTS DRIVE US CRAZY AND HOW TO RESTORE THE SANITY |
| By: |
Alan Cooper |
| Format: |
Paperback |
| List price:
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£22.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0672316498 |
| ISBN 13: |
9780672316494 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 January, 1999 |
| Pages: |
288 |
| Description: |
PLEASE PROVIDE COURSE INFORMATION PLEASE PROVIDE |
| Synopsis: |
The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Sams Publishing |
| Returns: |
Returnable |
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