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Item Details
| Title:
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BORN TO BUY
A GROUNDBREAKING EXPOSE OF A MARKETING CULTURE THAT MAKES CHILDREN "BELIEVE THEY ARE WHAT THEY OWN." (USA TODAY) |
| By: |
Juliet B. Schor |
| Format: |
Paperback |
| List price:
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£17.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0684870568 |
| ISBN 13: |
9780684870564 |
| Publisher: |
SIMON & SCHUSTER |
| Pub. date: |
1 October, 2005 |
| Pages: |
304 |
| Description: |
Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read - offering the first hard research data on the consequences of turning young children into consumers. |
| Synopsis: |
Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children. Like Barbara Ehrenreich's NICKEL AND DIMED (Granta), Mary Pipher's REVIVING OPHELIA (Vermillion) and Malcolm Gladwell's THE TIPPING POINT (Abacus), BORN TO BUY is a major contribution to our understanding of a contemporary trend and its effects on the culture. |
| Illustrations: |
Charts throughout |
| Publication: |
US |
| Imprint: |
Scribner |
| Returns: |
Returnable |
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