GAUGING PUBLIC OPINION by Hadley Cantril ( 9780691653631 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

GAUGING PUBLIC OPINION

By:

Hadley Cantril

Format:

Hardback

List price:

£142.00

Our price:

£113.60

Discount:

20% off

You save:

£28.40

ISBN 10:

0691653631

ISBN 13:

9780691653631

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Stock:

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Publisher:

PRINCETON UNIVERSITY PRESS

Pub. date:

19 April, 2016

Series:

Princeton Legacy Library

Pages:

334

Synopsis:

This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating fashion some of the many problems involved in the determination of public opinion by modern techniques.Originally published in 1944.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Publication:

Imprint:

Princeton University Press

Returns:

Returnable

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